Online Networking Basics

Online networking is similar to face-to-face networking. Both situations have the same objective. They are simply executed differently.

In both situations the objective is to identify and approach individuals with whom you can cultivate beneficial professional relationships. Verbal communication and physical presence are the missing components in online networking. However, you still have the capacity to present yourself professionally. Furthermore, your network is not limited to a singular group of people. The prospects for your network reach across the globe.

The first step, even before you even begin to engage others, is to think about how to present yourself in the best professional manner. Begin with your profile! Sites such as BrightFuse, LinkedIn and Facebook, have tips to improve your profile. Keep in mind the people that you are looking to network with want to see the same professionalism from you. Be consistent on each individual site and watch the content of your tweets.

At this point, you will have your profile fairly well finished and you can begin to seek out members to invite into your network. Online networking is not always easy to start because it makes us vulnerable to others and pulls us out of our comfort zone. It doesn’t matter whether you are naturally outgoing or extremely shy. Acceptance and or rejection are as much a part of networking as is job interviewing.

As a beginner, you have lots of people to choose from. Be patient and be prepared to spend time developing your network. Set goals that work for you. You must realize that although most people will accept your contact request, not everyone will. Remember that it’s better to reach out to a handful of people than nobody at all. It’s better to focus on the quality of your network versus quantity.

As you build your network, you also need to maintain it. Keep in contact with those in your network and do not be afraid to disconnect with a member that doesn’t fit in with your goal. This is not a social situation! It is business! You need to conduct yourself as you would in a real life professional environment.

Groups are an excellent place to network and gather information. Before you join a group, ask yourself a few questions. Does the group fit in line with my career objective? Am I going to gain knowledge from this group? Will sharing my experiences be beneficial to the group?

Get rid of the “all about me” mindset and realize that there is no magical formula for finding a job. No matter how many people are willing to advise you or give you “leads”, the work towards achieving your goal is your responsibility.

Happy networking!

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